Meet our Speakers
Catrin Allsop
Chief Executive Officer, Australia’s South West
With extensive experience in the tourism and hospitality industry, Catrin’s career has included resort brand and marketing, small business ownership and destination management. Catrin is currently the Chief Executive Officer of Australia’s South West, one of Western Australia’s five Regional Tourism Organisations. In this role, Catrin advocates for and manages the destination marketing, development and management of the South West region. Catrin has a deep commitment to promoting the region whilst conserving its environment, ensuring a strong foundation for future sustainability. She has significant experience in fostering wellness tourism, aviation route development and collaborative partnerships.
Catrin’s industry representation includes Deputy Chairperson of the South West Development Commission and board member of Regional Development Australia South West.
Catrin holds a Bachelor of Arts (Hons) in International Management Business Administration, a Master of Business Administration (MBA) and is a Graduate of the Australian Company Directors Course (GAICD).