Moving out of the Bars into the Spa

Picture this: instead of noisy crowds and clinking glasses, imagine connecting with friends over soothing massages, steamy saunas and in mineral pools of various temperatures. This is not just a trend; it's a lifestyle upgrade taking over afterwork drinks and coffee catch-ups.

Wellness Clubs serve to improve your Wellbeing (and biological age) as well as connect you to a community of like-minded people. Whether a recovery lab, Bathhouse, or Wellness centre, they are all offering a menu of a different kind (maybe with or without a cocktail). Some Clubs simply offer sauna and steam, while others integrate contrast therapy, bio-hacking services, bioanalysis and other wellness enhancing services.

Saint Haven in Melbourne calls itself the world’s first fully integrated private social, wellness and anti-ageing club. It offers a holistic approach to wellness, addressing everything from nutrition and fitness to social connection, mindfulness, recovery, and even biohacking treatments. It even boasts its very own “fountain of youth” – a stone well with purified drinking water. (The Guardian).

The fact, even with a high annual membership fee, Saint Haven has a wait list… and their two new clubs on the horizon, another in Melbourne and one in Sydney, will no doubt be sold out before they open.

Health-focused members club The Well has set sights on Geneva for its first location in Europe.

It’s also part of their expansion drive in a fast-growing sector. The wellness industry was worth $5.6 trillion in 2022, according to a report from the Global Wellness Institute, up from $4.93 trillion in 2019.

My prediction: Wellness Clubs will be the next generation fitness centres. Rather than joining a gym, you might just be joining a Wellness Club (which will no doubt offer fitness and yoga classes, but spa services as well). Where do I sign up?

Cheers to your health!