Meet our Speakers

Sydney Eger works closely with KNESKO founder Lejla Cas to develop the storytelling and narrative behind the world of KNESKO, then translates that story into the copy, curriculum, and every brand touchpoint partners see.

A second-generation esthetician with a decade of hands-on experience in the industry, she grew up around the craft and has built her career at the intersection of beauty, hospitality, and genuine wellbeing, a personal value as much as a professional one.

At this year's Wellness Summit, she'll present Why Your Retail Is Sitting, Not Selling, And How to Fix It, drawing on her hands-on work fixing the gaps in compliance, merchandising, and training that keep spa and hotel retail from performing.